This is my submission for the D&AD New Blood Awards 2019. ​

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To celebrate their 150th anniversary, Heinz wanted a design that established ketchup as the main event for the next 150 years without reflecting on nostalgia.

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We were challenged with introducing a new audience to Heinz and make existing brand lovers feel confirmed in their behaviours. 

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We looked at the foods that are commonly eaten with ketchup and created quirky characters who would see Heinz as their favourite brand under the awarding body 'Fries & Friends'.

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We also created a label and advert to accompany the campaign.

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Collaboration with Matt Mason