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D&AD SUBMISSION

SCRATCH 'N' ITCH

This is my submission for the D&AD New Blood Awards 2019. 

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In today’s ever-changing sexual landscape, people are feeling more pressured and anxious than ever before when it comes to sex.

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We were challenged to galvanise 16 to 24 year olds across the world to stand up for their right to protect themselves. Durex wanted us to make carrying, and using, a condom the norm. Just like making a cup of tea or brushing your teeth. 

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Our design aimed to spark an open and honest conversation through a visual and memorable experience. Using scratch cards we wanted to convince people that sex doesn't have to be a gamble if they use a Durex condom.

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Collaboration with Matt Mason

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