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Durex Scratchcards 02

Durex Scratchcards 01

Durex Scratchcards 03
D&AD SUBMISSION
SCRATCH 'N' ITCH
This is my submission for the D&AD New Blood Awards 2019.
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In today’s ever-changing sexual landscape, people are feeling more pressured and anxious than ever before when it comes to sex.
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We were challenged to galvanise 16 to 24 year olds across the world to stand up for their right to protect themselves. Durex wanted us to make carrying, and using, a condom the norm. Just like making a cup of tea or brushing your teeth.
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Our design aimed to spark an open and honest conversation through a visual and memorable experience. Using scratch cards we wanted to convince people that sex doesn't have to be a gamble if they use a Durex condom.
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Collaboration with Matt Mason
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